WMHD 2024

LULULEMON

Campaign / Visual Identity / Motion / Type

May 2024

KAUKAU provided the visual presentation for the brand’s theme event “Wellbeing For All 2024.” In October, the active lifestyle brand Lululemon partnered with Graphic Rewilding to present the “Good State Heart Garden” project, illuminating several city landmarks and encouraging people to connect with their inner gardens through movement and community. Throughout October, over 120 nationwide offline events co-created by ambassadors, community partners, and nonprofit organizations attracted nearly 15,000 participants, promoting Wellbeing For All.

KAUKAU为品牌主题活动“一起好状态 2024”提供视觉呈现方案。金秋十月，运动生活方式品牌lululemon携手Graphic Rewilding呈现的“好状态心展花园”项目点亮多座城市地标，鼓励人们通过运动和社区，感受内心花园。整个十月，由大使、社区伙伴和公益机构共创的120余场全国线下活动吸引了全国近15000人次积极参与，一起好状态。

KAUKAU

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