lululemon has always been sharing the concept of "well being" with more people. At the beginning of the new year, the brand will continue to explore Eastern narratives about "well being" within its profound traditional cultural heritage.As the season marking the beginning of the year, "Spring" holds special significance in Eastern culture, with people singing its praises and attributing various positive meanings to it. lululemon sees  "Spring" as an expression of intentionality, concerning one's inner state. Therefore, singing of 'Spring' is a call inward, with the hope of achieving a harmonious"well being" of body and mind.

Pixel Echo是洪启乐和毛喻喻发起的以声音视觉、艺术、科技相融合的现场系列活动，也是 AudioVisual(视听艺术现场)的重要推手。从2012年开始在不同城市策划现场表演，厂牌聚焦电子音乐、声音视觉艺术、舞蹈与装置艺术，及其他可能的创造性艺术形态。