NIKE Membership GWP

MEMBERSHIP GWP

NIKE

Campaign/Visual Identity/Motion/Type

Dec 2024

The NIKE Membership Growth Program has been revamped to incentivize members' ongoing engagement and tier advancement, fostering a stronger sense of belonging and identity. As a brand rooted in authentic sports culture and DNA, NIKE aims to reward members' passion for athletics through initiatives that embody its core sporting spirit. KAUKAU developed a four-tier membership gift collection by drawing inspiration from NIKE's heritage, utilizing iconic brand statements as visual elements within historic moments emblematic of NIKE's legacy. The "Radiant Glow" serves as the unifying visual thread throughout the program, creating a cohesive design system that celebrates different membership levels.

NIKE会员成长计划全新上线，以激励会员持续参与和升级，拥有更强的归属和身份认同感。作为一个拥有真正运动文化和基因的品牌，他们希望以最具NIKE运动精神的方式奖励会员们对运动的热爱。KAUKAU根据不同阶段的会员等级，从NIKE的Heritage中攫取灵感，用一系列经典的Statement作视觉要素，将其放置在不同的极具NIKE精神的历史瞬间，并以“辉光”作为贯穿整个项目的视觉线索，提供了一整套四个等级的会员礼物设计方案。

KAUKAU

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