KAUKAU
INDEX
PROJECTS
In 2023, lululemon collaborated with artist Jeremyville to creatively present the "Good State Art Movement Corridor" along the 3-kilometer Xuhui Riverside in Shanghai. This exhibition showcased a series of large-scale art pieces themed around "Good State" lululemon also partnered with brand ambassadors and community partners to host a week-long series of fitness classes, and invited guests from various fields to engage in in-depth discussions about well-being, creating an immersive experience that connects body and mind. KAUKAU was invited to provide the visual presentation for this Campaign.
2023年，lululemon与艺术家Jeremyville合作，在上海徐汇滨江创意呈现长达3公里的“好状态艺动长廊”，展出一系列以“好状态”为主题的巨幅艺术作品。lululemon还携手品牌大使、社区伙伴等，在此开展为期一周的运动课程，并邀请不同领域的嘉宾开展关于好状态的深度对话，打造身心联动的沉浸式体验。KAUKAU受邀为此提供了视觉呈现方案。