KAUKAU
INDEX
PROJECTS
In lululemon's CNY Campaign this year, we've drawn upon the lively circle from the lululemon logo, expanding it into a variety of dynamic forms. By intricately weaving together lululemon's diverse narratives about circles, we aim to celebrate a range of well-being states with thoughtful consideration. Let's usher in the New Year with engaging expressions of wellness, together.
在此次lululemon的CNY Campaign 中我们以lululemon图形Logo中的圆为基础，用这个具有生命力的图形衍生出更加形式多样的“圆”。准确地将Iululemon 关于圆形的多元叙事丰富起来，希望以此来达到对各种好状态的精心确认。用动人的方式一起，新年好状态。