KAUKAU

INDEX

PROJECTS

lululemon has always been sharing the concept of "well being" with more people. At the beginning of the new year, the brand will continue to explore Eastern narratives about "well being" within its profound traditional cultural heritage.As the season marking the beginning of the year, "Spring" holds special significance in Eastern culture, with people singing its praises and attributing various positive meanings to it. lululemon sees  "Spring" as an expression of intentionality, concerning one's inner state. Therefore, singing of 'Spring' is a call inward, with the hope of achieving a harmonious"well being" of body and mind.

躺岛是一家有科技支撑的睡眠环境品牌。他们将预期的用户情感融入产品的构成要素中,在产品的美学特征与功能属性二者之间,寻得恰到好处的结合。用设计可触及的一切方式,为用户提供一种能够自在的、沉浸其中的睡眠环境。

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