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Just Chill is a sleep environment brand backed by technology. They infuse anticipated user emotions into the elements of their products, striking a perfect balance between aesthetic appeal and functional attributes. In this visual identity upgrade, we've centered around the concept of "DAO" and its implications, extending it into a soft, resilient emotional boundary. This has been graphically visualized with the pronunciation "DAO~", complemented by vibrant colors that evoke a laid-back lifestyle vibe. The subtle yet rational detailing reflects Just Chill's understanding of technology, awakening people's longing for a comfortable sleep environment.
躺岛是一家有科技支撑的睡眠环境品牌。他们将预期的用户情感融入产品的构成要素中，在产品的美学特征与功能属性二者之间,寻得恰到好处的结合。在此次视觉形象升级中，我们将“岛（DAO）”及其意涵作为核心概念，将其延伸为软弹的情绪结界，以此为发音“DAO~”做了图形化的视觉想象，并配以带有轻松生活气息的亮色。内敛理性的细节处理则源于躺岛对于技术的理解，唤醒人们对舒适睡眠环境的向往。