HONGTONGTONG

SO CREATIVE

Layout/Package/Type

Dec 2024

The design of the 2025 Chinese New Year red envelopes is inspired by our recent trip to Qiandongnan. The unique way the Miao people understand the world and their visual language influenced our creative expression. We used irregular geometric shapes to form a winding snake totem while also completing a closed oval, symbolizing completeness. For the color palette, we chose the vibrant colors found in Miao textiles to create a festive and lively visual experience, allowing each red envelope to carry beautiful wishes. Nyob Zoo Xyoo Tshiab!

2025农历蛇年的新年红包设计，源自我们前不久的黔东南之行。苗族理解世界的独特方式及其视觉语言启发了我们此次的创作表达，运用几何图形不规则地形成一条蜿蜒的蛇形图腾，同时完成一个闭合的椭圆，寓意着圆满。配色上，我们选用了苗族服饰饰带上的鲜亮色彩，营造出喜庆而生机勃勃的视觉感受，让每个红包都承载着美好祝愿。Nyob Zoo Xyoo Tshiab！

KAUKAU

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