lululemon has always been sharing the concept of "well being" with more people. At the beginning of the new year, the brand will continue to explore Eastern narratives about "well being" within its profound traditional cultural heritage.As the season marking the beginning of the year, "Spring" holds special significance in Eastern culture, with people singing its praises and attributing various positive meanings to it. lululemon sees  "Spring" as an expression of intentionality, concerning one's inner state. Therefore, singing of 'Spring' is a call inward, with the hope of achieving a harmonious"well being" of body and mind.

KAUKAU参展2022阿那亚海报节。海报节以“正在思考的日常”为主题，试图通过思维主体的“倒错”，来探寻设计工作背后的哲思。时至今日，设计已渗透到生活中的方方面面，我们日常所见、所用，皆与设计息息相关。当我们来到思维的上空，俯瞰设计工作与日常生活的关系，我们会发现：与其说当今的日常生活是被设计者所缔造，不如说是“日常”在沉默地思考，并将人类当下与未来的需求不断实体化。这些实体，正是“正在思考的日常”主宰生活的证据。