lululemon has always been sharing the concept of "well being" with more people. At the beginning of the new year, the brand will continue to explore Eastern narratives about "well being" within its profound traditional cultural heritage.As the season marking the beginning of the year, "Spring" holds special significance in Eastern culture, with people singing its praises and attributing various positive meanings to it. lululemon sees  "Spring" as an expression of intentionality, concerning one's inner state. Therefore, singing of 'Spring' is a call inward, with the hope of achieving a harmonious"well being" of body and mind.

在这个炎热的夏天，lululemon邀请社区好友协同他们的伙伴，一起组队加入“2023夏日乐挑战”体能挑战赛。这个自2021年开始举办的体能比赛，皆在鼓励人们在挥洒热汗中挑战自我释放潜能，并与伙伴们真实地连接在一起，完成与他人的共同成长。在我们看来“夏日乐挑战”的主视觉应该停留在“尽情投入夏日热汗”的瞬间，将与伙伴们一同完成挑战的动感瞬间保留下来。因此，我们在KineticTypography的各种尝试中，试图找到视觉上动感与语义的最佳配置，用局部的逐次重复来表述节奏与聚合，同时也意味着释放潜能，用视觉上的趣味激发人们纵情参与“乐”挑战。